AI is fascinating, it’s undeniable! But I observe with amusement this fascination with novelty that sometimes makes us forget the essential. A bit…

The agentic workflow: automation by autonomous agents The agentic workflow (or “agentic workflow”) is an automation approach where autonomous agents…

The WSJ on Cannes Lions 2025 article reveals an advertising industry that has definitively embraced AI. No more hesitations from 2023; time for the…

These brands ditch the click to predict what you’ll want (and it’s working) You know, that ad you saw yesterday on Instagram but you didn’t click? It…

Q1 2025. France posts +3.4% growth, driven by digital. But annual forecasts are revised downward across Europe. Economic uncertainties are forcing…

Three approaches to AI marketing that redefine strategies in 2025 Artificial intelligence is transforming marketing in different ways. Three recent…

Imagine : in a few hours, an idea becomes an advertising content broadcast worldwide. Generative AI not only transforms digital advertising, it…

No longer the simple “right to one’s image”—hello to copyright on your digital identity ⚖️ Unauthorized deepfake? → Immediate removal +…

When AI steps out of the screens to transform physical marketing Artificial intelligence is taking a new step in 2025. After revolutionizing digital…

95% of marketing directors consider AI investments a priority. Yet only 13-20% have truly integrated it into the heart of their marketing strategy….

I asked the AI to create a visual to share, like a greeting card. I gave it full discretion. Here’s what it came up with. I don’t know if it’s…

Meet “Daisy”, the latest recruit on O2’s anti-fraud team in the United Kingdom. Her job? To waste as much of their time as possible by telling them…