Newsletter Pub & Pixels #11

Newsletter Pub & Pixels #11 1024 574 Jean-Marc Segati

While Europe contemplates, three countries are writing the rules of the AI game Marketing AI is reshaping the global map in 2025. While we are still…

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Zalando uses AI-generated mannequins for its product sheets.

Zalando uses AI-generated mannequins for its product sheets. 1024 655 Jean-Marc Segati

Since 2025, the platform displays its clothing on models created entirely by algorithms. A single item can be viewed on different morphologies and…

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AI meets FOOH

AI meets FOOH 1024 574 Jean-Marc Segati

An incredibly inspiring example: DAKA in the Netherlands shows how innovation can transform the advertising experience. This Dutch sports retailer…

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No more searching for “where to buy that jumper”: Amazon turns your camera into a shopping assistant

No more searching for “where to buy that jumper”: Amazon turns your camera into a shopping assistant 1024 574 Jean-Marc Segati

Amazon launches Lens Live on iOS in the United States: point your phone at any object, and similar products appear instantly for direct purchase….

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Newsletter Pub & Pixels #12

Newsletter Pub & Pixels #12 1024 574 Jean-Marc Segati

AI marketing breaks new ground: three creative approaches that stand out Tired of predictable AI marketing use cases? This week, three brands remind…

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Multimodal AI in action: the case of Walmart in 2025

Multimodal AI in action: the case of Walmart in 2025 1024 574 Jean-Marc Segati

A telling example of technological integration that deserves attention: Walmart is currently deploying AI agents capable of analyzing videos, RFID…

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The world’s leading AI marketing events are currently taking place. Here’s what you need to know.

The world’s leading AI marketing events are currently taking place. Here’s what you need to know. 1024 574 Jean-Marc Segati

Festival of Marketing in London, Advertising Week in New York, MAICON… These major events this week bring together the leaders of the industry and…

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Newsletter Pub & Pixels #13

Newsletter Pub & Pixels #13 1024 574 Jean-Marc Segati

Micro-audiences and AI: between legal compliance and unbridled creativity AI marketing is crossing a new threshold in 2025. While Europe imposes its…

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What about packaging?

What about packaging? 1024 574 Jean-Marc Segati

« Namma Bengaluru ». « Yo Philly ». « Notre Paris ». This year, Coca-Cola released millions of bottles. Each with a different city name,…

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AI enters Vogue: Guess campaign divides opinion

AI enters Vogue: Guess campaign divides opinion 1024 574 Jean-Marc Segati

August 2025. A blonde model with wavy hair poses in a striped dress in the August issue of American Vogue. In small print, a note: “Produced by…

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Newsletter Pub & Pixels #14

Newsletter Pub & Pixels #14 1024 574 Jean-Marc Segati

Sora 2, iPhone 17, and mobile cinema: when video creation becomes instantaneous October 2025 marks a turning point for video marketing. OpenAI…

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“Run to the West”: it’s done, AI generates a blockbuster

“Run to the West”: it’s done, AI generates a blockbuster 1024 680 Jean-Marc Segati

Seoul in flames. Hybrid creatures rise from chaos. Impossible shots that defy the laws of traditional production. On October 15, 2025, Korea releases…

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