When AI Turns Failure into Marketing Success Artificial intelligence reveals its true nature in 2025: unpredictable, sometimes flawed, but always…

It’s been two years since I began diving deep into AI in marketing and advertising. Here’s what will occupy me in the coming years: agentic…

That’s what more than one ad executive probably thought upon discovering TF1’s ‘Summer Smart Sponso’. Aive’s AI takes your advertising…

When Marketing AI Finally Reaches Maturity Marketing AI leaves adolescence in 2025. After years of promises and experiments, we are finally…

Summer 2025 is shaking up our industry with major launches: OpenAI: GPT-5 arrives in August according to Axios and The Verge. Unified architecture…

No, this isn’t a new Top Chef recipe; it’s Google AI that gave this revolutionary culinary advice to millions of users! The AI’s wild menu:…

Summer World Tour: From Tokyo to São Paulo, Advertising Goes Far Off the Beaten Path While Europe takes a break, the rest of the world experiments….

Over the past few months, AI avatars have revolutionized brand communication. Here’s why they’ve become essential: ✨ Why invest in AI avatars?…

How did I get here already? I feel like I started in advertising yesterday… At the same time, with all this stuff that’s happening –…

A historic decision that could change the global landscape Since September 2025, all Chinese children study artificial intelligence from primary…

✅ Stopping power: experiences that are impossible to ignore ✅ Engagement: from passive advertising to an active and memorable experience ✅…

Three AI ideas worth checking out This week, I came across three nice examples: Volvo telling personalized stories, radios that adapt their ads in…