Did you see this Netflix news?
The platform is preparing for 2026 AI-generated ad formats that can visually blend with the content being watched. An announcement from 2025, finally realized!
That really speaks to me.
Not because ‘AI will revolutionize everything.’ But because it shows a real evolution in advertising logic: less interruption, better integration into the experience.
For years, people called it ‘personalization’. In practice, it was often just more aggressive targeting.
Here, the idea is different: adapt the advertising to the content’s own universe — its aesthetics, its ambience, its rhythm.
We should follow this closely. Not for the technology itself, but for the concrete results behind it: attention, recall, real effectiveness…
Because if advertising becomes less irritating, it may also become more effective.
#Netflix #Advertising #AI #Marketing #AdTech #Streaming