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Jean-Marc Segati

Strategy Creative Média
Brussels & Paris

jmsegati@segati.biz
+32 477 37 73 64

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Newsletter Pub & Pixels #27

Newsletter Pub & Pixels #27 https://segati.biz/wp-content/uploads/2026/01/visu-PP-27.png 1024 1024 Jean-Marc Segati Jean-Marc Segati https://secure.gravatar.com/avatar/0ca1aae6302a1dcd2d6603546eff424af120b784a540bd4752b2522434bfc5fc?s=96&d=mm&r=g 16 January 2026 16 January 2026

From SEO to GEO: AI assistants become an acquisition channel In 2026, optimizing for search engines is no longer enough: you must optimize for…

Equinox Gyms Make a Strong Impact with the Year’s Most Provocative Campaign So Far

Equinox Gyms Make a Strong Impact with the Year’s Most Provocative Campaign So Far https://segati.biz/wp-content/uploads/2026/01/funny-fake-doc-biting-1024x724.jpg 1024 724 Jean-Marc Segati Jean-Marc Segati https://secure.gravatar.com/avatar/0ca1aae6302a1dcd2d6603546eff424af120b784a540bd4752b2522434bfc5fc?s=96&d=mm&r=g 14 January 2026 14 January 2026

In a world where 70% of people no longer know what to believe online and 52% of Instagram/TikTok content is already generated by AI, Equinox has just…

Newsletter Pub & Pixels #26

Newsletter Pub & Pixels #26 https://segati.biz/wp-content/uploads/2026/01/visu-9-1-26.png 1024 1024 Jean-Marc Segati Jean-Marc Segati https://secure.gravatar.com/avatar/0ca1aae6302a1dcd2d6603546eff424af120b784a540bd4752b2522434bfc5fc?s=96&d=mm&r=g 9 January 2026 9 January 2026

AI becomes the backbone of the brand experience Artificial intelligence is no longer a “product add-on” in a recommendation; it becomes the very…

When Giants Join the AI Revolution

When Giants Join the AI Revolution https://segati.biz/wp-content/uploads/2026/01/visu-7-1-26-1024x574.png 1024 574 Jean-Marc Segati Jean-Marc Segati https://secure.gravatar.com/avatar/0ca1aae6302a1dcd2d6603546eff424af120b784a540bd4752b2522434bfc5fc?s=96&d=mm&r=g 7 January 2026 7 January 2026

Gutenberg, a historic marketing agency in New York, has just taken the plunge: a complete transformation into a 100% AI-powered agency. ✨ 100+…

Newsletter Pub & Pixels, Issue 25

Newsletter Pub & Pixels, Issue 25 https://segati.biz/wp-content/uploads/2026/01/visu-2-1-26-1024x574.png 1024 574 Jean-Marc Segati Jean-Marc Segati https://secure.gravatar.com/avatar/0ca1aae6302a1dcd2d6603546eff424af120b784a540bd4752b2522434bfc5fc?s=96&d=mm&r=g 2 January 2026 2 January 2026

From reflection to implementation 2026 continues the trajectory of marketing AI, but it is time for decision-makers to move from reflection and…

By the end of 2025, a figure worth pausing to consider

By the end of 2025, a figure worth pausing to consider https://segati.biz/wp-content/uploads/2025/12/visu-30-12-25.png 1024 1024 Jean-Marc Segati Jean-Marc Segati https://secure.gravatar.com/avatar/0ca1aae6302a1dcd2d6603546eff424af120b784a540bd4752b2522434bfc5fc?s=96&d=mm&r=g 30 December 2025 30 December 2025

According to Eurostat, less than 15% of European businesses actually use AI in their operations. Not in testing. Not in a demo. Really. This figure…

Today: The Confectioners’ Truce

Today: The Confectioners’ Truce https://segati.biz/wp-content/uploads/2025/12/visu-26-12-25.png 1024 1024 Jean-Marc Segati Jean-Marc Segati https://secure.gravatar.com/avatar/0ca1aae6302a1dcd2d6603546eff424af120b784a540bd4752b2522434bfc5fc?s=96&d=mm&r=g 26 December 2025 26 December 2025

I’m drafting this post between two folders. It’s 9:45 a.m. and I wonder where it is, this truce invented in 1875 by parliamentarians who needed a…

When AI crashes during a client presentation…

When AI crashes during a client presentation… https://segati.biz/wp-content/uploads/2025/09/visu-1-9-2025-1024x683.png 1024 683 Jean-Marc Segati Jean-Marc Segati https://secure.gravatar.com/avatar/0ca1aae6302a1dcd2d6603546eff424af120b784a540bd4752b2522434bfc5fc?s=96&d=mm&r=g 24 December 2025 24 December 2025

In pitches it’s not enough to be fair, smart, and competitive. Clients see plenty of agencies, and I can tell you they don’t remember much from…

The Musk-Trump clash

The Musk-Trump clash https://segati.biz/wp-content/uploads/2025/07/Segati_Le-clash-Musk-Trump-1.png 1024 1024 Jean-Marc Segati Jean-Marc Segati https://secure.gravatar.com/avatar/0ca1aae6302a1dcd2d6603546eff424af120b784a540bd4752b2522434bfc5fc?s=96&d=mm&r=g 24 December 2025 24 December 2025

The Musk-Trump clash = €152 billion vanished in 24h And if your campaigns captured even just 1% of that attention? The breaking news isn’t buzz….

AI is undeniably fascinating!

AI is undeniably fascinating! https://segati.biz/wp-content/uploads/2025/07/Segati_IA-fascine-cest-indeniable.png 1024 1024 Jean-Marc Segati Jean-Marc Segati https://secure.gravatar.com/avatar/0ca1aae6302a1dcd2d6603546eff424af120b784a540bd4752b2522434bfc5fc?s=96&d=mm&r=g 24 December 2025 24 December 2025

AI is fascinating, it’s undeniable! But I observe with amusement this fascination with novelty that sometimes makes us forget the essential. A bit…

Agentic workflow: automation by autonomous agents

Agentic workflow: automation by autonomous agents https://segati.biz/wp-content/uploads/2025/07/Segati_Le-workflow-agentique-1024x574.png 1024 574 Jean-Marc Segati Jean-Marc Segati https://secure.gravatar.com/avatar/0ca1aae6302a1dcd2d6603546eff424af120b784a540bd4752b2522434bfc5fc?s=96&d=mm&r=g 24 December 2025 24 December 2025

The agentic workflow: automation by autonomous agents The agentic workflow (or “agentic workflow”) is an automation approach where autonomous agents…

Creative awards: with or without AI? The great post-Cannes Lions 2025 debate

Creative awards: with or without AI? The great post-Cannes Lions 2025 debate https://segati.biz/wp-content/uploads/2025/07/visu-25-6-25-1024x541.png 1024 541 Jean-Marc Segati Jean-Marc Segati https://secure.gravatar.com/avatar/0ca1aae6302a1dcd2d6603546eff424af120b784a540bd4752b2522434bfc5fc?s=96&d=mm&r=g 24 December 2025 24 December 2025

The WSJ on Cannes Lions 2025 article reveals an advertising industry that has definitively embraced AI. No more hesitations from 2023; time for the…