From reflection to implementation 2026 continues the trajectory of marketing AI, but it is time for decision-makers to move from reflection and…

According to Eurostat, less than 15% of European businesses actually use AI in their operations. Not in testing. Not in a demo. Really. This figure…

I’m drafting this post between two folders. It’s 9:45 a.m. and I wonder where it is, this truce invented in 1875 by parliamentarians who needed a…

In pitches it’s not enough to be fair, smart, and competitive. Clients see plenty of agencies, and I can tell you they don’t remember much from…

The Musk-Trump clash = €152 billion vanished in 24h And if your campaigns captured even just 1% of that attention? The breaking news isn’t buzz….

AI is fascinating, it’s undeniable! But I observe with amusement this fascination with novelty that sometimes makes us forget the essential. A bit…

The agentic workflow: automation by autonomous agents The agentic workflow (or “agentic workflow”) is an automation approach where autonomous agents…

The WSJ on Cannes Lions 2025 article reveals an advertising industry that has definitively embraced AI. No more hesitations from 2023; time for the…

These brands ditch the click to predict what you’ll want (and it’s working) You know, that ad you saw yesterday on Instagram but you didn’t click? It…

Q1 2025. France posts +3.4% growth, driven by digital. But annual forecasts are revised downward across Europe. Economic uncertainties are forcing…

Three approaches to AI marketing that redefine strategies in 2025 Artificial intelligence is transforming marketing in different ways. Three recent…

Imagine : in a few hours, an idea becomes an advertising content broadcast worldwide. Generative AI not only transforms digital advertising, it…