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Jean-Marc Segati

Strategy Creative Média
Brussels & Paris

jmsegati@segati.biz
+32 477 37 73 64

Associated Director

Strategic Director

founding partner

Founding Partner

Blog

Advertising is coming to conversational AI. And that’s good news for marketers.

Advertising is coming to conversational AI. And that’s good news for marketers. https://segati.biz/wp-content/uploads/2025/12/visu-3-12-25-1024x765.jpeg 1024 765 Jean-Marc Segati Jean-Marc Segati https://secure.gravatar.com/avatar/0ca1aae6302a1dcd2d6603546eff424af120b784a540bd4752b2522434bfc5fc?s=96&d=mm&r=g 8 December 2025 8 December 2025

ChatGPT, Perplexity and the rest are facing a challenge: moving from user acquisition to profitability. Subscriptions have their limits. Advertising…

Newsletter Pub & Pixels #22

Newsletter Pub & Pixels #22 https://segati.biz/wp-content/uploads/2025/12/visu-PP-5-12-2025-1024x574.png 1024 574 Jean-Marc Segati Jean-Marc Segati https://secure.gravatar.com/avatar/0ca1aae6302a1dcd2d6603546eff424af120b784a540bd4752b2522434bfc5fc?s=96&d=mm&r=g 8 December 2025 8 December 2025

The clever approach: when AI turns existing assets into a business lever The AI marketing that wins is not the most impressive; it’s the cleverest….

AI Marketing: Don’t be a victim of the revolution, drive it (My new practical guide)

AI Marketing: Don’t be a victim of the revolution, drive it (My new practical guide) https://segati.biz/wp-content/uploads/2025/12/Segati-Marketing-IA-Ne-subissez-plus-la-revolution-pilotez-la-Mon-nouveau-guide-pratique-1024x617.jpg 1024 617 Jean-Marc Segati Jean-Marc Segati https://secure.gravatar.com/avatar/0ca1aae6302a1dcd2d6603546eff424af120b784a540bd4752b2522434bfc5fc?s=96&d=mm&r=g 8 December 2025 8 December 2025

Let’s not kid ourselves: the time when we wondered whether AI would impact our profession is over. Today, the question is no longer “why,” but “how.”…