Advertising solutions for entrepreneurs

Jean-Marc Segati

Strategy Creative Média
Brussels & Paris

Blog

AI avatars: the new brand ambassadors this summer

AI avatars: the new brand ambassadors this summer 1024 574 Jean-Marc Segati

Over the past few months, AI avatars have revolutionized brand communication. Here’s why they’ve become essential: ✨ Why invest in AI avatars?…

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So, 60 years old today. Blimey, that goes by fast!

So, 60 years old today. Blimey, that goes by fast! 1024 1024 Jean-Marc Segati

How did I get here already? I feel like I started in advertising yesterday… At the same time, with all this stuff that’s happening –…

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Back-to-school scoop: In China, learning AI becomes compulsory from the age of 6

Back-to-school scoop: In China, learning AI becomes compulsory from the age of 6 1024 574 Jean-Marc Segati

A historic decision that could change the global landscape Since September 2025, all Chinese children study artificial intelligence from primary…

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I love immersive formats, don’t you? What an impact!

I love immersive formats, don’t you? What an impact! 1024 1024 Jean-Marc Segati

✅ Stopping power: experiences that are impossible to ignore ✅ Engagement: from passive advertising to an active and memorable experience ✅…

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Newsletter Pub & Pixels #7

Newsletter Pub & Pixels #7 1024 574 Jean-Marc Segati

Three AI ideas worth checking out This week, I came across three nice examples: Volvo telling personalized stories, radios that adapt their ads in…

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Estée Lauder transforms its ROI thanks to AI: +31% e-commerce growth

Estée Lauder transforms its ROI thanks to AI: +31% e-commerce growth 1024 574 Jean-Marc Segati

The beauty giant has just demonstrated how artificial intelligence can concretely boost business performance. In partnership with Microsoft, Estée…

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AI in creative consultancy: use cases

AI in creative consultancy: use cases 1024 574 Jean-Marc Segati

That’s revealing… We received an approximate brief. AI helped us optimize it and prepare the Q&A with the advertiser. On this basis, we…

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Happy to be included in the top list of emblematic AI campaigns

Happy to be included in the top list of emblematic AI campaigns 1024 1024 Jean-Marc Segati

I had missed this info in June… Our Aubade spot, though already old (2024), has been selected among the best AI-generated advertisements of the…

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Following on from last night’s discussions with a few advertising friends…

Following on from last night’s discussions with a few advertising friends… 1024 1024 Jean-Marc Segati

The question kept coming back: “Jean-Marc, what do you see for AI advertising in the next five years?” After three beers and many debates, here are…

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Newsletter Pub & Pixels #8

Newsletter Pub & Pixels #8 1024 574 Jean-Marc Segati

AI marketing conquers the world (and results follow) AI marketing is crossing new territories in 2025. While Europe hones its strategies, Africa…

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Back to school 2025: The IA programme is expanding, and so are our results

Back to school 2025: The IA programme is expanding, and so are our results 1024 1024 Jean-Marc Segati

Yesterday, our children were discovering their new textbooks. For us, it’s our AI stack that’s evolving. A snapshot of the innovations that are…

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How much is an hour of marketing AI worth?

How much is an hour of marketing AI worth? 1024 1024 Jean-Marc Segati

It’s a question we don’t ask ourselves often enough. Yet it’s the one that should guide all the decisions for the new season. We often talk about…

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Initiatives

Nextage.ai

Artificial intelligence made easy

Advertising-store / E-commerce

Order your advertising campaign online

FACTV / concours

Reward innovation with TV campaigns

vivat / media

E-magazine dedicated to mature consumers

Cyber Tea Room / Concept

Help older seniors discover internet

Moving Targets / Association

Promote segmentation for a more efficient marketing

Golden Box / Media

Advertising package for senior travellers

Professional books

Publications

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