Over the past few months, AI avatars have revolutionized brand communication. Here’s why they’ve become essential: ✨ Why invest in AI avatars?…

How did I get here already? I feel like I started in advertising yesterday… At the same time, with all this stuff that’s happening –…

A historic decision that could change the global landscape Since September 2025, all Chinese children study artificial intelligence from primary…

✅ Stopping power: experiences that are impossible to ignore ✅ Engagement: from passive advertising to an active and memorable experience ✅…

Three AI ideas worth checking out This week, I came across three nice examples: Volvo telling personalized stories, radios that adapt their ads in…

The beauty giant has just demonstrated how artificial intelligence can concretely boost business performance. In partnership with Microsoft, Estée…

That’s revealing… We received an approximate brief. AI helped us optimize it and prepare the Q&A with the advertiser. On this basis, we…

I had missed this info in June… Our Aubade spot, though already old (2024), has been selected among the best AI-generated advertisements of the…

The question kept coming back: “Jean-Marc, what do you see for AI advertising in the next five years?” After three beers and many debates, here are…

AI marketing conquers the world (and results follow) AI marketing is crossing new territories in 2025. While Europe hones its strategies, Africa…

Yesterday, our children were discovering their new textbooks. For us, it’s our AI stack that’s evolving. A snapshot of the innovations that are…

It’s a question we don’t ask ourselves often enough. Yet it’s the one that should guide all the decisions for the new season. We often talk about…