Festival of Marketing in London, Advertising Week in New York, MAICON… These major events this week bring together the leaders of the industry and…

Micro-audiences and AI: between legal compliance and unbridled creativity AI marketing is crossing a new threshold in 2025. While Europe imposes its…

« Namma Bengaluru ». « Yo Philly ». « Notre Paris ». This year, Coca-Cola released millions of bottles. Each with a different city name,…

August 2025. A blonde model with wavy hair poses in a striped dress in the August issue of American Vogue. In small print, a note: “Produced by…

Sora 2, iPhone 17, and mobile cinema: when video creation becomes instantaneous October 2025 marks a turning point for video marketing. OpenAI…

Seoul in flames. Hybrid creatures rise from chaos. Impossible shots that defy the laws of traditional production. On October 15, 2025, Korea releases…

With its “Take a Ride on the Wild Side” campaign for the X-ADV 2025, Honda explores a new way of storytelling in automotive marketing. A cinematic…

AI marketing becomes conversational: three brands transforming advertising into dialogue October 2025 marks a notable evolution in the use of AI in…

AI intoxicates us with its production speed. Instant brainstorming, infinite variants, campaigns wrapped up in a few hours… But this acceleration…

Friend pasted one million dollars’ worth of posters for its AI necklace ‘loyal friend’. New Yorkers push back at the marker: ‘Big Brother around…

Ethics becomes the new aesthetics of AI advertising Generative AIs are no longer merely creative tools; they redraw the boundary between…

On October 24, 2025, India lost its greatest advertiser. Piyush Pandey, 70, the man behind the Fevicol, Cadbury, and Asian Paints campaigns that…