This 2025 statistic no longer surprises industry professionals. Among those planning this transition, 21% intend to start it this year, revealing an…

While Europe contemplates, three countries are writing the rules of the AI game Marketing AI is reshaping the global map in 2025. While we are still…

Since 2025, the platform displays its clothing on models created entirely by algorithms. A single item can be viewed on different morphologies and…

An incredibly inspiring example: DAKA in the Netherlands shows how innovation can transform the advertising experience. This Dutch sports retailer…

Amazon launches Lens Live on iOS in the United States: point your phone at any object, and similar products appear instantly for direct purchase….

AI marketing breaks new ground: three creative approaches that stand out Tired of predictable AI marketing use cases? This week, three brands remind…

A telling example of technological integration that deserves attention: Walmart is currently deploying AI agents capable of analyzing videos, RFID…

Festival of Marketing in London, Advertising Week in New York, MAICON… These major events this week bring together the leaders of the industry and…

Micro-audiences and AI: between legal compliance and unbridled creativity AI marketing is crossing a new threshold in 2025. While Europe imposes its…

« Namma Bengaluru ». « Yo Philly ». « Notre Paris ». This year, Coca-Cola released millions of bottles. Each with a different city name,…

August 2025. A blonde model with wavy hair poses in a striped dress in the August issue of American Vogue. In small print, a note: “Produced by…

Sora 2, iPhone 17, and mobile cinema: when video creation becomes instantaneous October 2025 marks a turning point for video marketing. OpenAI…