Advertising solutions for entrepreneurs

Jean-Marc Segati

Strategy Creative Média
Brussels & Paris

Blog

The world’s leading AI marketing events are currently taking place. Here’s what you need to know.

The world’s leading AI marketing events are currently taking place. Here’s what you need to know. 1024 574 Jean-Marc Segati

Festival of Marketing in London, Advertising Week in New York, MAICON… These major events this week bring together the leaders of the industry and…

read more

Newsletter Pub & Pixels #13

Newsletter Pub & Pixels #13 1024 574 Jean-Marc Segati

Micro-audiences and AI: between legal compliance and unbridled creativity AI marketing is crossing a new threshold in 2025. While Europe imposes its…

read more

What about packaging?

What about packaging? 1024 574 Jean-Marc Segati

« Namma Bengaluru ». « Yo Philly ». « Notre Paris ». This year, Coca-Cola released millions of bottles. Each with a different city name,…

read more

AI enters Vogue: Guess campaign divides opinion

AI enters Vogue: Guess campaign divides opinion 1024 574 Jean-Marc Segati

August 2025. A blonde model with wavy hair poses in a striped dress in the August issue of American Vogue. In small print, a note: “Produced by…

read more

Newsletter Pub & Pixels #14

Newsletter Pub & Pixels #14 1024 574 Jean-Marc Segati

Sora 2, iPhone 17, and mobile cinema: when video creation becomes instantaneous October 2025 marks a turning point for video marketing. OpenAI…

read more

“Run to the West”: it’s done, AI generates a blockbuster

“Run to the West”: it’s done, AI generates a blockbuster 1024 680 Jean-Marc Segati

Seoul in flames. Hybrid creatures rise from chaos. Impossible shots that defy the laws of traditional production. On October 15, 2025, Korea releases…

read more

An excellent example of the use of AI as a creative partner: Honda’s gamble

An excellent example of the use of AI as a creative partner: Honda’s gamble 1024 574 Jean-Marc Segati

With its “Take a Ride on the Wild Side” campaign for the X-ADV 2025, Honda explores a new way of storytelling in automotive marketing. A cinematic…

read more

Newsletter Pub & Pixels #15

Newsletter Pub & Pixels #15 1024 1024 Jean-Marc Segati

AI marketing becomes conversational: three brands transforming advertising into dialogue October 2025 marks a notable evolution in the use of AI in…

read more

Rushing: the real risk of AI for creatives

Rushing: the real risk of AI for creatives 1024 574 Jean-Marc Segati

AI intoxicates us with its production speed. Instant brainstorming, infinite variants, campaigns wrapped up in a few hours… But this acceleration…

read more

The New York Underground, September 2025

The New York Underground, September 2025 1024 574 Jean-Marc Segati

Friend pasted one million dollars’ worth of posters for its AI necklace ‘loyal friend’. New Yorkers push back at the marker: ‘Big Brother around…

read more

Newsletter Pub & Pixels #16

Newsletter Pub & Pixels #16 1024 574 Jean-Marc Segati

Ethics becomes the new aesthetics of AI advertising Generative AIs are no longer merely creative tools; they redraw the boundary between…

read more

Piyush Pandey has left us. And with him, an essential reminder for our AI generation.

Piyush Pandey has left us. And with him, an essential reminder for our AI generation. 1024 683 Jean-Marc Segati

On October 24, 2025, India lost its greatest advertiser. Piyush Pandey, 70, the man behind the Fevicol, Cadbury, and Asian Paints campaigns that…

read more

Initiatives

Nextage.ai

Artificial intelligence made easy

Advertising-store / E-commerce

Order your advertising campaign online

FACTV / concours

Reward innovation with TV campaigns

vivat / media

E-magazine dedicated to mature consumers

Cyber Tea Room / Concept

Help older seniors discover internet

Moving Targets / Association

Promote segmentation for a more efficient marketing

Golden Box / Media

Advertising package for senior travellers

Professional books

Publications

Préférences

Quand vous visitez un site, certaines informations sont gardées en mémoire par votre navigateur sous forme de cookies. Vous pouvez changer ici vos préférences. Il se pourrait que bloquer ces cookies ait un impact sur votre expérience utilisateur et sur les services que nous offrons.

Cliquez pour activer/désactiver google analytics
Cliquez pour activer/désactiver google font
Cliquez pour activer/désactiver google map
Notre site web utilise des cookies pour rendre son site Web fonctionnel avec l'intention de rendre votre visite la plus agréable possible. Les cookies sont inoffensifs. En continuant à surfer sur notre site web, vous acceptez l'utilisation de cookies. Définissez vos préférences ou acceptez leur utilisation.