An initiative spotted this week finally makes it measurable.
RMB partners with MentionLab, a Belgian startup that analyzes how brands are cited by ChatGPT, Gemini or Perplexity. Even before launching a campaign, an advertiser can now know whether it exists in the eyes of AI. It can then, with the media agency, produce content designed to be picked up by AI.
Why does it inspire me? Because we’ve just crossed a milestone. GEO moves out of the circle of SEO technicians to become a media metric, on par with reach or frequency. And it’s happening in Belgium.
It’s also good news for creatives. AIs don’t remember the brand that shouts the loudest. They remember the one that has something clear, coherent and credible to say.
The test is simple: ask three AIs to recommend a brand in your sector. If yours doesn’t appear, you know where to start.
👉 be.themedialeader.com — RMB and MentionLab partner around visibility in AI
#AI #GEO #Marketing #Advertising #Media #Belgium #BrandStrategy