That’s revealing… We received an approximate brief. AI helped us optimize it and prepare the Q&A with the advertiser. On this basis, we…

I had missed this info in June… Our Aubade spot, though already old (2024), has been selected among the best AI-generated advertisements of the…

The question kept coming back: “Jean-Marc, what do you see for AI advertising in the next five years?” After three beers and many debates, here are…

AI marketing conquers the world (and results follow) AI marketing is crossing new territories in 2025. While Europe hones its strategies, Africa…

Yesterday, our children were discovering their new textbooks. For us, it’s our AI stack that’s evolving. A snapshot of the innovations that are…

It’s a question we don’t ask ourselves often enough. Yet it’s the one that should guide all the decisions for the new season. We often talk about…

The 2025 back-to-school season revealed a subtle but significant trend: artificial intelligence has settled into families’ shopping habits. Three…

An Equativ study reveals how we, French users, envision the monetization of generative AI. Surprising result: we are mostly open to an advertising…

The marketers who thought they could pass off their chatbots as humans have just received a wake-up call. Since August 2026, it’s impossible to…

AI marketing finally finds its footing: three approaches that work While some companies are still toying with artificial intelligence, others have…

Paradox 2025: the global e-commerce market is expected to reach $9 trillion by 2025, but growth rates are already starting to slow. Saturation on the…

This 2025 statistic no longer surprises industry professionals. Among those planning this transition, 21% intend to start it this year, revealing an…