With its “Take a Ride on the Wild Side” campaign for the X-ADV 2025, Honda explores a new way of storytelling in automotive marketing. A cinematic…

AI marketing becomes conversational: three brands transforming advertising into dialogue October 2025 marks a notable evolution in the use of AI in…

AI intoxicates us with its production speed. Instant brainstorming, infinite variants, campaigns wrapped up in a few hours… But this acceleration…

Friend pasted one million dollars’ worth of posters for its AI necklace ‘loyal friend’. New Yorkers push back at the marker: ‘Big Brother around…

Ethics becomes the new aesthetics of AI advertising Generative AIs are no longer merely creative tools; they redraw the boundary between…

On October 24, 2025, India lost its greatest advertiser. Piyush Pandey, 70, the man behind the Fevicol, Cadbury, and Asian Paints campaigns that…

Launched on October 27, 2025, this AI-generated encyclopedia positions itself as an alternative to Wikipedia. The stated goal: to correct the…

Advertising AI moves from prototype to finished product Full-AI campaigns are no longer technological curiosities. In October 2025, FILA collaborates…

Another clever campaign! GANNI, the Danish sustainable fashion brand, just scored big on Instagram: 180,000 new followers in less than a month. So…

After the must-see Coca-Coh-oh-oh-la, the controversial M-AI-cDo and the very pleasant surprise Intermarchouuuh, here are three more AI experiments…

Everyone has talked about Intermarché’s wolf. It’s true that the spot is splendid, which is rare enough to deserve applause. People have also…

Mercedes-Benz is testing with Microsoft a format in which the advertisement becomes a conversation in Copilot. Instead of the classic banner, a brand…