Accueil

Jean-Marc Segati

Strategy Creative Média
Brussels & Paris

jmsegati@segati.biz
+32 477 37 73 64

Associated Director

Strategic Director

founding partner

Founding Partner

Blog

When AI crashes during a client presentation…

When AI crashes during a client presentation… https://segati.biz/wp-content/uploads/2025/09/visu-1-9-2025-1024x683.png 1024 683 Jean-Marc Segati Jean-Marc Segati https://secure.gravatar.com/avatar/0ca1aae6302a1dcd2d6603546eff424af120b784a540bd4752b2522434bfc5fc?s=96&d=mm&r=g 24 December 2025 24 December 2025

In pitches it’s not enough to be fair, smart, and competitive. Clients see plenty of agencies, and I can tell you they don’t remember much from…

The Musk-Trump clash

The Musk-Trump clash https://segati.biz/wp-content/uploads/2025/07/Segati_Le-clash-Musk-Trump-1.png 1024 1024 Jean-Marc Segati Jean-Marc Segati https://secure.gravatar.com/avatar/0ca1aae6302a1dcd2d6603546eff424af120b784a540bd4752b2522434bfc5fc?s=96&d=mm&r=g 24 December 2025 24 December 2025

The Musk-Trump clash = €152 billion vanished in 24h And if your campaigns captured even just 1% of that attention? The breaking news isn’t buzz….

AI is undeniably fascinating!

AI is undeniably fascinating! https://segati.biz/wp-content/uploads/2025/07/Segati_IA-fascine-cest-indeniable.png 1024 1024 Jean-Marc Segati Jean-Marc Segati https://secure.gravatar.com/avatar/0ca1aae6302a1dcd2d6603546eff424af120b784a540bd4752b2522434bfc5fc?s=96&d=mm&r=g 24 December 2025 24 December 2025

AI is fascinating, it’s undeniable! But I observe with amusement this fascination with novelty that sometimes makes us forget the essential. A bit…

Agentic workflow: automation by autonomous agents

Agentic workflow: automation by autonomous agents https://segati.biz/wp-content/uploads/2025/07/Segati_Le-workflow-agentique-1024x574.png 1024 574 Jean-Marc Segati Jean-Marc Segati https://secure.gravatar.com/avatar/0ca1aae6302a1dcd2d6603546eff424af120b784a540bd4752b2522434bfc5fc?s=96&d=mm&r=g 24 December 2025 24 December 2025

The agentic workflow: automation by autonomous agents The agentic workflow (or “agentic workflow”) is an automation approach where autonomous agents…

Creative awards: with or without AI? The great post-Cannes Lions 2025 debate

Creative awards: with or without AI? The great post-Cannes Lions 2025 debate https://segati.biz/wp-content/uploads/2025/07/visu-25-6-25-1024x541.png 1024 541 Jean-Marc Segati Jean-Marc Segati https://secure.gravatar.com/avatar/0ca1aae6302a1dcd2d6603546eff424af120b784a540bd4752b2522434bfc5fc?s=96&d=mm&r=g 24 December 2025 24 December 2025

The WSJ on Cannes Lions 2025 article reveals an advertising industry that has definitively embraced AI. No more hesitations from 2023; time for the…

ADVERTISING AND PIXELS N°1

ADVERTISING AND PIXELS N°1 https://segati.biz/wp-content/uploads/2025/07/visu-news-4-7-25.png 1024 683 Jean-Marc Segati Jean-Marc Segati https://secure.gravatar.com/avatar/0ca1aae6302a1dcd2d6603546eff424af120b784a540bd4752b2522434bfc5fc?s=96&d=mm&r=g 24 December 2025 24 December 2025

These brands ditch the click to predict what you’ll want (and it’s working) You know, that ad you saw yesterday on Instagram but you didn’t click? It…

The European advertising market: size and contradictions

The European advertising market: size and contradictions https://segati.biz/wp-content/uploads/2025/07/visu-5-7-25.png 1024 1024 Jean-Marc Segati Jean-Marc Segati https://secure.gravatar.com/avatar/0ca1aae6302a1dcd2d6603546eff424af120b784a540bd4752b2522434bfc5fc?s=96&d=mm&r=g 24 December 2025 24 December 2025

Q1 2025. France posts +3.4% growth, driven by digital. But annual forecasts are revised downward across Europe. Economic uncertainties are forcing…

L'intelligence artificielle transforme le marketing selon des modalités différentes. Trois cas récents illustrent comment les organisations exploitent cette technologie : optimisation budgétaire, amélioration discrète des performances, et révolution des processus de vente.

Advertising & Pixels #2

Advertising & Pixels #2 https://segati.biz/wp-content/uploads/2025/07/visu-news-10-7-25.png 1024 1024 Jean-Marc Segati Jean-Marc Segati https://secure.gravatar.com/avatar/0ca1aae6302a1dcd2d6603546eff424af120b784a540bd4752b2522434bfc5fc?s=96&d=mm&r=g 24 December 2025 24 December 2025

Three approaches to AI marketing that redefine strategies in 2025 Artificial intelligence is transforming marketing in different ways. Three recent…

Advertising AI: the energy challenge becomes a global opportunity

Advertising AI: the energy challenge becomes a global opportunity https://segati.biz/wp-content/uploads/2025/07/visu-14-7-25-1024x574.png 1024 574 Jean-Marc Segati Jean-Marc Segati https://secure.gravatar.com/avatar/0ca1aae6302a1dcd2d6603546eff424af120b784a540bd4752b2522434bfc5fc?s=96&d=mm&r=g 24 December 2025 24 December 2025

Imagine : in a few hours, an idea becomes an advertising content broadcast worldwide. Generative AI not only transforms digital advertising, it…

Denmark is going to grant its citizens copyright over their own faces.

Denmark is going to grant its citizens copyright over their own faces. https://segati.biz/wp-content/uploads/2025/07/visu-16-7-25-1024x574.png 1024 574 Jean-Marc Segati Jean-Marc Segati https://secure.gravatar.com/avatar/0ca1aae6302a1dcd2d6603546eff424af120b784a540bd4752b2522434bfc5fc?s=96&d=mm&r=g 24 December 2025 24 December 2025

No longer the simple “right to one’s image”—hello to copyright on your digital identity ⚖️ Unauthorized deepfake? → Immediate removal +…

Newsletter Pub & Pixels #3

Newsletter Pub & Pixels #3 https://segati.biz/wp-content/uploads/2025/07/visu-news-18-7-25-1024x574.png 1024 574 Jean-Marc Segati Jean-Marc Segati https://secure.gravatar.com/avatar/0ca1aae6302a1dcd2d6603546eff424af120b784a540bd4752b2522434bfc5fc?s=96&d=mm&r=g 24 December 2025 24 December 2025

When AI steps out of the screens to transform physical marketing Artificial intelligence is taking a new step in 2025. After revolutionizing digital…

AI is profoundly transforming marketing

AI is profoundly transforming marketing https://segati.biz/wp-content/uploads/2025/07/visu-20-7-25-1024x574.png 1024 574 Jean-Marc Segati Jean-Marc Segati https://secure.gravatar.com/avatar/0ca1aae6302a1dcd2d6603546eff424af120b784a540bd4752b2522434bfc5fc?s=96&d=mm&r=g 24 December 2025 24 December 2025

95% of marketing directors consider AI investments a priority. Yet only 13-20% have truly integrated it into the heart of their marketing strategy….