She is there to restore his breath. With MCPs, a new way of creating is emerging: more fluid, more connected, faster. In the production of…

Her capabilities exceed those of any model she had made accessible so far. Beyond the announcement, a few facts deserve a closer look. On the basis…

Are you managing an international brand or a multi-market campaign? Then this case concerns you directly. Mango Teen has launched “Sunset Dream”, a…

Have you seen it? A director. An advertising film. Almost no shooting. Kemixiz presents Make a Wish — images, music, sound effects, video shots:…

Show it. Or hide it behind the idea. Air France chose the second. It’s the right choice! What interests me here isn’t the technical prowess….

Lunar New Year 2026 in Southeast Asia. Each local team — Vietnam, Thailand, Malaysia, Singapore, Philippines… — produced its own version with…

Did you see this Netflix news? The platform is preparing for 2026 AI-generated ad formats that can visually blend with the content being watched. An…

To relaunch Slice soda, the BarkleyOKRP agency didn’t make an ad. It created a fake FM radio station in Los Angeles. Real frequency, real signal, a…

You’re stuck in traffic. The screen shows a close-up of the i5’s steering wheel: « Just let go. » Let yourself go. The traffic clears. You pass…

In 2026, you can shoot an entire beauty campaign without a single model stepping into a studio. “Are we going to replace humans?” That’s a bad…

We don’t always see it coming, but luxury is one of the most innovative sectors in marketing. Since the rise of generative AI, it’s even one of the…

Have you seen? Anthropic has just made an unprecedented decision: not to publicly release its latest model, Claude Mythos Preview. Not for lack of…