Advertising solutions for entrepreneurs

Jean-Marc Segati

Strategy Creative Média
Brussels & Paris

Blog

I love immersive formats, don’t you? What an impact!

I love immersive formats, don’t you? What an impact! 1024 1024 Jean-Marc Segati

✅ Stopping power: experiences that are impossible to ignore ✅ Engagement: from passive advertising to an active and memorable experience ✅…

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Newsletter Pub & Pixels #7

Newsletter Pub & Pixels #7 1024 574 Jean-Marc Segati

Three AI ideas worth checking out This week, I came across three nice examples: Volvo telling personalized stories, radios that adapt their ads in…

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Estée Lauder transforms its ROI thanks to AI: +31% e-commerce growth

Estée Lauder transforms its ROI thanks to AI: +31% e-commerce growth 1024 574 Jean-Marc Segati

The beauty giant has just demonstrated how artificial intelligence can concretely boost business performance. In partnership with Microsoft, Estée…

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AI in creative consultancy: use cases

AI in creative consultancy: use cases 1024 574 Jean-Marc Segati

That’s revealing… We received an approximate brief. AI helped us optimize it and prepare the Q&A with the advertiser. On this basis, we…

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Happy to be included in the top list of emblematic AI campaigns

Happy to be included in the top list of emblematic AI campaigns 1024 1024 Jean-Marc Segati

I had missed this info in June… Our Aubade spot, though already old (2024), has been selected among the best AI-generated advertisements of the…

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Following on from last night’s discussions with a few advertising friends…

Following on from last night’s discussions with a few advertising friends… 1024 1024 Jean-Marc Segati

The question kept coming back: “Jean-Marc, what do you see for AI advertising in the next five years?” After three beers and many debates, here are…

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Newsletter Pub & Pixels #8

Newsletter Pub & Pixels #8 1024 574 Jean-Marc Segati

AI marketing conquers the world (and results follow) AI marketing is crossing new territories in 2025. While Europe hones its strategies, Africa…

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Back to school 2025: The IA programme is expanding, and so are our results

Back to school 2025: The IA programme is expanding, and so are our results 1024 1024 Jean-Marc Segati

Yesterday, our children were discovering their new textbooks. For us, it’s our AI stack that’s evolving. A snapshot of the innovations that are…

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How much is an hour of marketing AI worth?

How much is an hour of marketing AI worth? 1024 1024 Jean-Marc Segati

It’s a question we don’t ask ourselves often enough. Yet it’s the one that should guide all the decisions for the new season. We often talk about…

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Newsletter Pub & Pixels #9

Newsletter Pub & Pixels #9 1024 574 Jean-Marc Segati

The 2025 back-to-school season revealed a subtle but significant trend: artificial intelligence has settled into families’ shopping habits. Three…

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82% of French people are ready to accept advertising on AI platforms, but only under certain conditions!

82% of French people are ready to accept advertising on AI platforms, but only under certain conditions! 1024 574 Jean-Marc Segati

An Equativ study reveals how we, French users, envision the monetization of generative AI. Surprising result: we are mostly open to an advertising…

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Europe sounds the death knell for AI marketing

Europe sounds the death knell for AI marketing 1024 574 Jean-Marc Segati

The marketers who thought they could pass off their chatbots as humans have just received a wake-up call. Since August 2026, it’s impossible to…

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Initiatives

Nextage.ai

Artificial intelligence made easy

Advertising-store / E-commerce

Order your advertising campaign online

FACTV / concours

Reward innovation with TV campaigns

vivat / media

E-magazine dedicated to mature consumers

Cyber Tea Room / Concept

Help older seniors discover internet

Moving Targets / Association

Promote segmentation for a more efficient marketing

Golden Box / Media

Advertising package for senior travellers

Professional books

Publications

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