These brands ditch the click to predict what you’ll want (and it’s working) You know, that ad you saw yesterday on Instagram but you didn’t click? It…

Q1 2025. France posts +3.4% growth, driven by digital. But annual forecasts are revised downward across Europe. Economic uncertainties are forcing…

Three approaches to AI marketing that redefine strategies in 2025 Artificial intelligence is transforming marketing in different ways. Three recent…

Imagine : in a few hours, an idea becomes an advertising content broadcast worldwide. Generative AI not only transforms digital advertising, it…

No longer the simple “right to one’s image”—hello to copyright on your digital identity ⚖️ Unauthorized deepfake? → Immediate removal +…

When AI steps out of the screens to transform physical marketing Artificial intelligence is taking a new step in 2025. After revolutionizing digital…

95% of marketing directors consider AI investments a priority. Yet only 13-20% have truly integrated it into the heart of their marketing strategy….

I asked the AI to create a visual to share, like a greeting card. I gave it full discretion. Here’s what it came up with. I don’t know if it’s…

Meet “Daisy”, the latest recruit on O2’s anti-fraud team in the United Kingdom. Her job? To waste as much of their time as possible by telling them…

When AI Turns Failure into Marketing Success Artificial intelligence reveals its true nature in 2025: unpredictable, sometimes flawed, but always…

It’s been two years since I began diving deep into AI in marketing and advertising. Here’s what will occupy me in the coming years: agentic…

That’s what more than one ad executive probably thought upon discovering TF1’s ‘Summer Smart Sponso’. Aive’s AI takes your advertising…