✅ Stopping power: experiences that are impossible to ignore ✅ Engagement: from passive advertising to an active and memorable experience ✅…
read more
Three AI ideas worth checking out This week, I came across three nice examples: Volvo telling personalized stories, radios that adapt their ads in…
read more
The beauty giant has just demonstrated how artificial intelligence can concretely boost business performance. In partnership with Microsoft, Estée…
read more
That’s revealing… We received an approximate brief. AI helped us optimize it and prepare the Q&A with the advertiser. On this basis, we…
read more
I had missed this info in June… Our Aubade spot, though already old (2024), has been selected among the best AI-generated advertisements of the…
read more
The question kept coming back: “Jean-Marc, what do you see for AI advertising in the next five years?” After three beers and many debates, here are…
read more
AI marketing conquers the world (and results follow) AI marketing is crossing new territories in 2025. While Europe hones its strategies, Africa…
read more
Yesterday, our children were discovering their new textbooks. For us, it’s our AI stack that’s evolving. A snapshot of the innovations that are…
read more
It’s a question we don’t ask ourselves often enough. Yet it’s the one that should guide all the decisions for the new season. We often talk about…
read more
The 2025 back-to-school season revealed a subtle but significant trend: artificial intelligence has settled into families’ shopping habits. Three…
read more
An Equativ study reveals how we, French users, envision the monetization of generative AI. Surprising result: we are mostly open to an advertising…
read more
The marketers who thought they could pass off their chatbots as humans have just received a wake-up call. Since August 2026, it’s impossible to…
read moreOrder your advertising campaign online
Reward innovation with TV campaigns
E-magazine dedicated to mature consumers
Help older seniors discover internet
Promote segmentation for a more efficient marketing
Advertising package for senior travellers
Quand vous visitez un site, certaines informations sont gardées en mémoire par votre navigateur sous forme de cookies. Vous pouvez changer ici vos préférences. Il se pourrait que bloquer ces cookies ait un impact sur votre expérience utilisateur et sur les services que nous offrons.
