Advertising solutions for entrepreneurs

Jean-Marc Segati

Strategy Creative Média
Brussels & Paris

Blog

What about packaging?

What about packaging? 1024 574 Jean-Marc Segati

« Namma Bengaluru ». « Yo Philly ». « Notre Paris ». This year, Coca-Cola released millions of bottles. Each with a different city name,…

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AI enters Vogue: Guess campaign divides opinion

AI enters Vogue: Guess campaign divides opinion 1024 574 Jean-Marc Segati

August 2025. A blonde model with wavy hair poses in a striped dress in the August issue of American Vogue. In small print, a note: “Produced by…

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Newsletter Pub & Pixels #14

Newsletter Pub & Pixels #14 1024 574 Jean-Marc Segati

Sora 2, iPhone 17, and mobile cinema: when video creation becomes instantaneous October 2025 marks a turning point for video marketing. OpenAI…

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“Run to the West”: it’s done, AI generates a blockbuster

“Run to the West”: it’s done, AI generates a blockbuster 1024 680 Jean-Marc Segati

Seoul in flames. Hybrid creatures rise from chaos. Impossible shots that defy the laws of traditional production. On October 15, 2025, Korea releases…

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An excellent example of the use of AI as a creative partner: Honda’s gamble

An excellent example of the use of AI as a creative partner: Honda’s gamble 1024 574 Jean-Marc Segati

With its “Take a Ride on the Wild Side” campaign for the X-ADV 2025, Honda explores a new way of storytelling in automotive marketing. A cinematic…

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Newsletter Pub & Pixels #15

Newsletter Pub & Pixels #15 1024 1024 Jean-Marc Segati

AI marketing becomes conversational: three brands transforming advertising into dialogue October 2025 marks a notable evolution in the use of AI in…

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Rushing: the real risk of AI for creatives

Rushing: the real risk of AI for creatives 1024 574 Jean-Marc Segati

AI intoxicates us with its production speed. Instant brainstorming, infinite variants, campaigns wrapped up in a few hours… But this acceleration…

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The New York Underground, September 2025

The New York Underground, September 2025 1024 574 Jean-Marc Segati

Friend pasted one million dollars’ worth of posters for its AI necklace ‘loyal friend’. New Yorkers push back at the marker: ‘Big Brother around…

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Newsletter Pub & Pixels #16

Newsletter Pub & Pixels #16 1024 574 Jean-Marc Segati

Ethics becomes the new aesthetics of AI advertising Generative AIs are no longer merely creative tools; they redraw the boundary between…

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Piyush Pandey has left us. And with him, an essential reminder for our AI generation.

Piyush Pandey has left us. And with him, an essential reminder for our AI generation. 1024 683 Jean-Marc Segati

On October 24, 2025, India lost its greatest advertiser. Piyush Pandey, 70, the man behind the Fevicol, Cadbury, and Asian Paints campaigns that…

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Have you seen that Elon Musk has just launched Grokipedia?

Have you seen that Elon Musk has just launched Grokipedia? 1024 539 Jean-Marc Segati

Launched on October 27, 2025, this AI-generated encyclopedia positions itself as an alternative to Wikipedia. The stated goal: to correct the…

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Newsletter Pub & Pixels #17

Newsletter Pub & Pixels #17 1024 1024 Jean-Marc Segati

Advertising AI moves from prototype to finished product Full-AI campaigns are no longer technological curiosities. In October 2025, FILA collaborates…

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Initiatives

Nextage.ai

Artificial intelligence made easy

Advertising-store / E-commerce

Order your advertising campaign online

FACTV / concours

Reward innovation with TV campaigns

vivat / media

E-magazine dedicated to mature consumers

Cyber Tea Room / Concept

Help older seniors discover internet

Moving Targets / Association

Promote segmentation for a more efficient marketing

Golden Box / Media

Advertising package for senior travellers

Professional books

Publications

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