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Jean-Marc Segati

Strategy Creative Média
Brussels & Paris

jmsegati@segati.biz
+32 477 37 73 64

Associated Director

Strategic Director

founding partner

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AI meets FOOH

AI meets FOOH https://segati.biz/wp-content/uploads/2025/09/u5791977175_Mind-blowing_FOOH_in_Amsterdam_streets_under_brig_23cf123f-f834-4759-b02d-c6ddc6a87ebf_3-1024x574.png 1024 574 Jean-Marc Segati Jean-Marc Segati https://secure.gravatar.com/avatar/0ca1aae6302a1dcd2d6603546eff424af120b784a540bd4752b2522434bfc5fc?s=96&d=mm&r=g 24 December 2025 24 December 2025

An incredibly inspiring example: DAKA in the Netherlands shows how innovation can transform the advertising experience. This Dutch sports retailer…

No more searching for “where to buy that jumper”: Amazon turns your camera into a shopping assistant

No more searching for “where to buy that jumper”: Amazon turns your camera into a shopping assistant https://segati.biz/wp-content/uploads/2025/09/visu-25-9-2025-1024x574.png 1024 574 Jean-Marc Segati Jean-Marc Segati https://secure.gravatar.com/avatar/0ca1aae6302a1dcd2d6603546eff424af120b784a540bd4752b2522434bfc5fc?s=96&d=mm&r=g 24 December 2025 24 December 2025

Amazon launches Lens Live on iOS in the United States: point your phone at any object, and similar products appear instantly for direct purchase….

Newsletter Pub & Pixels #12

Newsletter Pub & Pixels #12 https://segati.biz/wp-content/uploads/2025/09/u5791977175_Golden_hour_Istanbul_fishing_club_vintage_90s_pho_bc5c219b-c0a9-4a98-9fb8-781f25ee5b86_2-1024x574.png 1024 574 Jean-Marc Segati Jean-Marc Segati https://secure.gravatar.com/avatar/0ca1aae6302a1dcd2d6603546eff424af120b784a540bd4752b2522434bfc5fc?s=96&d=mm&r=g 24 December 2025 24 December 2025

AI marketing breaks new ground: three creative approaches that stand out Tired of predictable AI marketing use cases? This week, three brands remind…

Multimodal AI in action: the case of Walmart in 2025

Multimodal AI in action: the case of Walmart in 2025 https://segati.biz/wp-content/uploads/2025/09/visu-29-9-2025-1024x574.png 1024 574 Jean-Marc Segati Jean-Marc Segati https://secure.gravatar.com/avatar/0ca1aae6302a1dcd2d6603546eff424af120b784a540bd4752b2522434bfc5fc?s=96&d=mm&r=g 24 December 2025 24 December 2025

A telling example of technological integration that deserves attention: Walmart is currently deploying AI agents capable of analyzing videos, RFID…

The world’s leading AI marketing events are currently taking place. Here’s what you need to know.

The world’s leading AI marketing events are currently taking place. Here’s what you need to know. https://segati.biz/wp-content/uploads/2025/10/visu-1-10-2025-1024x574.png 1024 574 Jean-Marc Segati Jean-Marc Segati https://secure.gravatar.com/avatar/0ca1aae6302a1dcd2d6603546eff424af120b784a540bd4752b2522434bfc5fc?s=96&d=mm&r=g 24 December 2025 24 December 2025

Festival of Marketing in London, Advertising Week in New York, MAICON… These major events this week bring together the leaders of the industry and…

Newsletter Pub & Pixels #13

Newsletter Pub & Pixels #13 https://segati.biz/wp-content/uploads/2025/10/visu-PP-3-10-2025-1024x574.png 1024 574 Jean-Marc Segati Jean-Marc Segati https://secure.gravatar.com/avatar/0ca1aae6302a1dcd2d6603546eff424af120b784a540bd4752b2522434bfc5fc?s=96&d=mm&r=g 24 December 2025 24 December 2025

Micro-audiences and AI: between legal compliance and unbridled creativity AI marketing is crossing a new threshold in 2025. While Europe imposes its…

What about packaging?

What about packaging? https://segati.biz/wp-content/uploads/2025/10/visu-post-6-10-2025-1024x574.png 1024 574 Jean-Marc Segati Jean-Marc Segati https://secure.gravatar.com/avatar/0ca1aae6302a1dcd2d6603546eff424af120b784a540bd4752b2522434bfc5fc?s=96&d=mm&r=g 24 December 2025 24 December 2025

« Namma Bengaluru ». « Yo Philly ». « Notre Paris ». This year, Coca-Cola released millions of bottles. Each with a different city name,…

AI enters Vogue: Guess campaign divides opinion

AI enters Vogue: Guess campaign divides opinion https://segati.biz/wp-content/uploads/2025/10/visu-post-8-10-2025-1024x574.png 1024 574 Jean-Marc Segati Jean-Marc Segati https://secure.gravatar.com/avatar/0ca1aae6302a1dcd2d6603546eff424af120b784a540bd4752b2522434bfc5fc?s=96&d=mm&r=g 24 December 2025 24 December 2025

August 2025. A blonde model with wavy hair poses in a striped dress in the August issue of American Vogue. In small print, a note: “Produced by…

Newsletter Pub & Pixels #14

Newsletter Pub & Pixels #14 https://segati.biz/wp-content/uploads/2025/10/visu-PP-14-10-10-2025-1024x574.png 1024 574 Jean-Marc Segati Jean-Marc Segati https://secure.gravatar.com/avatar/0ca1aae6302a1dcd2d6603546eff424af120b784a540bd4752b2522434bfc5fc?s=96&d=mm&r=g 24 December 2025 24 December 2025

Sora 2, iPhone 17, and mobile cinema: when video creation becomes instantaneous October 2025 marks a turning point for video marketing. OpenAI…

“Run to the West”: it’s done, AI generates a blockbuster

“Run to the West”: it’s done, AI generates a blockbuster https://segati.biz/wp-content/uploads/2025/10/visu-post-13-10-2025-1024x680.png 1024 680 Jean-Marc Segati Jean-Marc Segati https://secure.gravatar.com/avatar/0ca1aae6302a1dcd2d6603546eff424af120b784a540bd4752b2522434bfc5fc?s=96&d=mm&r=g 24 December 2025 24 December 2025

Seoul in flames. Hybrid creatures rise from chaos. Impossible shots that defy the laws of traditional production. On October 15, 2025, Korea releases…

An excellent example of the use of AI as a creative partner: Honda’s gamble

An excellent example of the use of AI as a creative partner: Honda’s gamble https://segati.biz/wp-content/uploads/2025/10/visu-15-10-2025-1024x574.png 1024 574 Jean-Marc Segati Jean-Marc Segati https://secure.gravatar.com/avatar/0ca1aae6302a1dcd2d6603546eff424af120b784a540bd4752b2522434bfc5fc?s=96&d=mm&r=g 24 December 2025 24 December 2025

With its “Take a Ride on the Wild Side” campaign for the X-ADV 2025, Honda explores a new way of storytelling in automotive marketing. A cinematic…

Newsletter Pub & Pixels #15

Newsletter Pub & Pixels #15 https://segati.biz/wp-content/uploads/2025/10/visu-17-10-2025.png 1024 1024 Jean-Marc Segati Jean-Marc Segati https://secure.gravatar.com/avatar/0ca1aae6302a1dcd2d6603546eff424af120b784a540bd4752b2522434bfc5fc?s=96&d=mm&r=g 24 December 2025 24 December 2025

AI marketing becomes conversational: three brands transforming advertising into dialogue October 2025 marks a notable evolution in the use of AI in…