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Jean-Marc Segati

Strategy Creative Média
Brussels & Paris

jmsegati@segati.biz
+32 477 37 73 64

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AI enters Vogue: Guess campaign divides opinion

AI enters Vogue: Guess campaign divides opinion https://segati.biz/wp-content/uploads/2025/10/visu-post-8-10-2025-1024x574.png 1024 574 Jean-Marc Segati Jean-Marc Segati https://secure.gravatar.com/avatar/0ca1aae6302a1dcd2d6603546eff424af120b784a540bd4752b2522434bfc5fc?s=96&d=mm&r=g 24 December 2025 24 December 2025

August 2025. A blonde model with wavy hair poses in a striped dress in the August issue of American Vogue. In small print, a note: “Produced by…

Newsletter Pub & Pixels #14

Newsletter Pub & Pixels #14 https://segati.biz/wp-content/uploads/2025/10/visu-PP-14-10-10-2025-1024x574.png 1024 574 Jean-Marc Segati Jean-Marc Segati https://secure.gravatar.com/avatar/0ca1aae6302a1dcd2d6603546eff424af120b784a540bd4752b2522434bfc5fc?s=96&d=mm&r=g 24 December 2025 24 December 2025

Sora 2, iPhone 17, and mobile cinema: when video creation becomes instantaneous October 2025 marks a turning point for video marketing. OpenAI…

“Run to the West”: it’s done, AI generates a blockbuster

“Run to the West”: it’s done, AI generates a blockbuster https://segati.biz/wp-content/uploads/2025/10/visu-post-13-10-2025-1024x680.png 1024 680 Jean-Marc Segati Jean-Marc Segati https://secure.gravatar.com/avatar/0ca1aae6302a1dcd2d6603546eff424af120b784a540bd4752b2522434bfc5fc?s=96&d=mm&r=g 24 December 2025 24 December 2025

Seoul in flames. Hybrid creatures rise from chaos. Impossible shots that defy the laws of traditional production. On October 15, 2025, Korea releases…

An excellent example of the use of AI as a creative partner: Honda’s gamble

An excellent example of the use of AI as a creative partner: Honda’s gamble https://segati.biz/wp-content/uploads/2025/10/visu-15-10-2025-1024x574.png 1024 574 Jean-Marc Segati Jean-Marc Segati https://secure.gravatar.com/avatar/0ca1aae6302a1dcd2d6603546eff424af120b784a540bd4752b2522434bfc5fc?s=96&d=mm&r=g 24 December 2025 24 December 2025

With its “Take a Ride on the Wild Side” campaign for the X-ADV 2025, Honda explores a new way of storytelling in automotive marketing. A cinematic…

Newsletter Pub & Pixels #15

Newsletter Pub & Pixels #15 https://segati.biz/wp-content/uploads/2025/10/visu-17-10-2025.png 1024 1024 Jean-Marc Segati Jean-Marc Segati https://secure.gravatar.com/avatar/0ca1aae6302a1dcd2d6603546eff424af120b784a540bd4752b2522434bfc5fc?s=96&d=mm&r=g 24 December 2025 24 December 2025

AI marketing becomes conversational: three brands transforming advertising into dialogue October 2025 marks a notable evolution in the use of AI in…

Rushing: the real risk of AI for creatives

Rushing: the real risk of AI for creatives https://segati.biz/wp-content/uploads/2025/10/visu-20-10-2025-1024x574.png 1024 574 Jean-Marc Segati Jean-Marc Segati https://secure.gravatar.com/avatar/0ca1aae6302a1dcd2d6603546eff424af120b784a540bd4752b2522434bfc5fc?s=96&d=mm&r=g 24 December 2025 24 December 2025

AI intoxicates us with its production speed. Instant brainstorming, infinite variants, campaigns wrapped up in a few hours… But this acceleration…

The New York Underground, September 2025

The New York Underground, September 2025 https://segati.biz/wp-content/uploads/2025/10/visu-22-10-2025-1024x574.png 1024 574 Jean-Marc Segati Jean-Marc Segati https://secure.gravatar.com/avatar/0ca1aae6302a1dcd2d6603546eff424af120b784a540bd4752b2522434bfc5fc?s=96&d=mm&r=g 24 December 2025 24 December 2025

Friend pasted one million dollars’ worth of posters for its AI necklace ‘loyal friend’. New Yorkers push back at the marker: ‘Big Brother around…

Newsletter Pub & Pixels #16

Newsletter Pub & Pixels #16 https://segati.biz/wp-content/uploads/2025/10/visu-PP-16-24-10-2025-1024x574.png 1024 574 Jean-Marc Segati Jean-Marc Segati https://secure.gravatar.com/avatar/0ca1aae6302a1dcd2d6603546eff424af120b784a540bd4752b2522434bfc5fc?s=96&d=mm&r=g 24 December 2025 24 December 2025

Ethics becomes the new aesthetics of AI advertising Generative AIs are no longer merely creative tools; they redraw the boundary between…

Piyush Pandey has left us. And with him, an essential reminder for our AI generation.

Piyush Pandey has left us. And with him, an essential reminder for our AI generation. https://segati.biz/wp-content/uploads/2025/10/visu-post-25-10-2025-1024x683.png 1024 683 Jean-Marc Segati Jean-Marc Segati https://secure.gravatar.com/avatar/0ca1aae6302a1dcd2d6603546eff424af120b784a540bd4752b2522434bfc5fc?s=96&d=mm&r=g 24 December 2025 24 December 2025

On October 24, 2025, India lost its greatest advertiser. Piyush Pandey, 70, the man behind the Fevicol, Cadbury, and Asian Paints campaigns that…

Have you seen that Elon Musk has just launched Grokipedia?

Have you seen that Elon Musk has just launched Grokipedia? https://segati.biz/wp-content/uploads/2025/10/visu-27-10-25-1024x539.png 1024 539 Jean-Marc Segati Jean-Marc Segati https://secure.gravatar.com/avatar/0ca1aae6302a1dcd2d6603546eff424af120b784a540bd4752b2522434bfc5fc?s=96&d=mm&r=g 24 December 2025 24 December 2025

Launched on October 27, 2025, this AI-generated encyclopedia positions itself as an alternative to Wikipedia. The stated goal: to correct the…

Newsletter Pub & Pixels #17

Newsletter Pub & Pixels #17 https://segati.biz/wp-content/uploads/2025/10/visu-PP-17-31-10-25.png 1024 1024 Jean-Marc Segati Jean-Marc Segati https://secure.gravatar.com/avatar/0ca1aae6302a1dcd2d6603546eff424af120b784a540bd4752b2522434bfc5fc?s=96&d=mm&r=g 24 December 2025 24 December 2025

Advertising AI moves from prototype to finished product Full-AI campaigns are no longer technological curiosities. In October 2025, FILA collaborates…

180,000 new followers in 30 days on Instagram thanks to AI!

180,000 new followers in 30 days on Instagram thanks to AI! https://segati.biz/wp-content/uploads/2025/11/visu-5-11-25.png 1024 1024 Jean-Marc Segati Jean-Marc Segati https://secure.gravatar.com/avatar/0ca1aae6302a1dcd2d6603546eff424af120b784a540bd4752b2522434bfc5fc?s=96&d=mm&r=g 24 December 2025 24 December 2025

Another clever campaign! GANNI, the Danish sustainable fashion brand, just scored big on Instagram: 180,000 new followers in less than a month. So…