Show it. Or hide it behind the idea. Air France chose the second. It’s the right choice! What interests me here isn’t the technical prowess….

Lunar New Year 2026 in Southeast Asia. Each local team — Vietnam, Thailand, Malaysia, Singapore, Philippines… — produced its own version with…

Did you see this Netflix news? The platform is preparing for 2026 AI-generated ad formats that can visually blend with the content being watched. An…

To relaunch Slice soda, the BarkleyOKRP agency didn’t make an ad. It created a fake FM radio station in Los Angeles. Real frequency, real signal, a…

You’re stuck in traffic. The screen shows a close-up of the i5’s steering wheel: « Just let go. » Let yourself go. The traffic clears. You pass…

In 2026, you can shoot an entire beauty campaign without a single model stepping into a studio. “Are we going to replace humans?” That’s a bad…

We don’t always see it coming, but luxury is one of the most innovative sectors in marketing. Since the rise of generative AI, it’s even one of the…

Have you seen? Anthropic has just made an unprecedented decision: not to publicly release its latest model, Claude Mythos Preview. Not for lack of…

“Question Everything But Yourself” dropped for 2026 — and it’s doing something most brands are too afraid to try. The visuals are AI-generated….

This is not a hypothesis. This is what the numbers in the United Kingdom are starting to confirm. 78% of global consumers have used an AI tool like…

Same gestures. Same tone. Same energy. Continuous commercial presence, uninterrupted, with no additional marginal cost. The retailers who deployed it…

That’s what stopped me this week, and I wanted to share it. Initial assets aren’t always homogeneous. In a few hours: country-adapted…