Advertising solutions for entrepreneurs

Jean-Marc Segati

Strategy Creative Média
Brussels & Paris

Blog

Europe sounds the death knell for AI marketing

Europe sounds the death knell for AI marketing 1024 574 Jean-Marc Segati

The marketers who thought they could pass off their chatbots as humans have just received a wake-up call. Since August 2026, it’s impossible to…

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Newsletter Pub & Pixels #9

Newsletter Pub & Pixels #9 1024 574 Jean-Marc Segati

AI marketing finally finds its footing: three approaches that work While some companies are still toying with artificial intelligence, others have…

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E-commerce: growth slows despite 9,000 billion forecast

E-commerce: growth slows despite 9,000 billion forecast 1024 574 Jean-Marc Segati

Paradox 2025: the global e-commerce market is expected to reach $9 trillion by 2025, but growth rates are already starting to slow. Saturation on the…

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80% of retailers have already adopted or are planning to adopt composable commerce

80% of retailers have already adopted or are planning to adopt composable commerce 1024 574 Jean-Marc Segati

This 2025 statistic no longer surprises industry professionals. Among those planning this transition, 21% intend to start it this year, revealing an…

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Newsletter Pub & Pixels #11

Newsletter Pub & Pixels #11 1024 574 Jean-Marc Segati

While Europe contemplates, three countries are writing the rules of the AI game Marketing AI is reshaping the global map in 2025. While we are still…

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Zalando uses AI-generated mannequins for its product sheets.

Zalando uses AI-generated mannequins for its product sheets. 1024 655 Jean-Marc Segati

Since 2025, the platform displays its clothing on models created entirely by algorithms. A single item can be viewed on different morphologies and…

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AI meets FOOH

AI meets FOOH 1024 574 Jean-Marc Segati

An incredibly inspiring example: DAKA in the Netherlands shows how innovation can transform the advertising experience. This Dutch sports retailer…

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No more searching for “where to buy that jumper”: Amazon turns your camera into a shopping assistant

No more searching for “where to buy that jumper”: Amazon turns your camera into a shopping assistant 1024 574 Jean-Marc Segati

Amazon launches Lens Live on iOS in the United States: point your phone at any object, and similar products appear instantly for direct purchase….

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Newsletter Pub & Pixels #12

Newsletter Pub & Pixels #12 1024 574 Jean-Marc Segati

AI marketing breaks new ground: three creative approaches that stand out Tired of predictable AI marketing use cases? This week, three brands remind…

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Multimodal AI in action: the case of Walmart in 2025

Multimodal AI in action: the case of Walmart in 2025 1024 574 Jean-Marc Segati

A telling example of technological integration that deserves attention: Walmart is currently deploying AI agents capable of analyzing videos, RFID…

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The world’s leading AI marketing events are currently taking place. Here’s what you need to know.

The world’s leading AI marketing events are currently taking place. Here’s what you need to know. 1024 574 Jean-Marc Segati

Festival of Marketing in London, Advertising Week in New York, MAICON… These major events this week bring together the leaders of the industry and…

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Newsletter Pub & Pixels #13

Newsletter Pub & Pixels #13 1024 574 Jean-Marc Segati

Micro-audiences and AI: between legal compliance and unbridled creativity AI marketing is crossing a new threshold in 2025. While Europe imposes its…

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Initiatives

Nextage.ai

Artificial intelligence made easy

Advertising-store / E-commerce

Order your advertising campaign online

FACTV / concours

Reward innovation with TV campaigns

vivat / media

E-magazine dedicated to mature consumers

Cyber Tea Room / Concept

Help older seniors discover internet

Moving Targets / Association

Promote segmentation for a more efficient marketing

Golden Box / Media

Advertising package for senior travellers

Professional books

Publications

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